Your yoga studio flourishes with excellent yoga teachers, and suffers when instruction is subpar. Today, we will cover how you can 1) find great teachers for your studio, 2) balance incoming and transitioning teachers’ classes, and 3) more effectively communicate with your teachers to help your studio thrive!
How to Find Good Teachers:
- Post on Facebook Local that your studio needs teachers.
- Use resources of universities – promote your YTT at a university, and then recruit from your training.
- Make connections with Facebook groups that are local.
- Create Instagram ads based on locale and interests.
- Call neighboring studios and ask if any teachers are looking to teach more.
- Within your studio sign up algorithm, insert a “Let us know if you are a yoga teacher” section. Give them a discount, flag in system, and then reach out to them when hiring.
Balance Transitioning of Teachers’ Classes
Consider a scenario of the unprofessional departure of a teacher. Perhaps a teacher announced to her classes before she left, and so the announcement did not come from the owner; customers were upset. So, how do you prevent the class from falling apart after their departure?
- As the owner, send an email ahead of the teacher’s departure.
- Offer students a free class with the new instructor, for a smoother transition.
- Let transitions coincide with the month. So, if someone leaves, ask them to wait until the end of the month so that the schedule can reflect the change. Customers know that at the beginning of the month, there might be changes—new times, new classes, new instructors. Be sure to announce the new schedule and any changes each month.
- Provide an Instructor Guideline, i.e. “20 Steps to Follow for Being a Yoga Instructor at [your studio]”. Give teachers clear expectations as to the exit process, and what is expected to wow the customer.
Develop Better Communication with Teachers
Often there is weak communication with studio staff and teachers. Listen and have open dialogue with your teachers. Teachers are your front line to the customer. Let teachers know they are valued. Often fast departures come from dissatisfaction of a teacher. So, it’s important to know what this dissatisfaction is to prevent it in the future. Create meetings that stress that you want to know what the teachers think about the schedule, what might be needed, and how the studio can improve the student’s experience—if there is anything the studio can add or do to improve the work environment. Encourage teachers to share their opinions and ask if they want to contribute, possibly via workshops. Show them that you value their knowledge and expertise—because they will be more vested if they feel a part of the business.
If you are a yoga teacher, what do you think studios can do to help create a cohesive and supportive environment for instructors? If you are a yoga studio, what practices have you found that help build instructor morale and loyalty?
P.S. on the flipside of things — we like The Clymb’s tips for teachers to find the right yoga studio!