Steps to a Successful Yoga Workshop, Pt. 2

Last week, we discussed some initial starting points for launching a yoga workshop.  Today, we will go over promotion–inside and outside of the studio; as well as the core goal of a workshop! How to best promote your workshop The most important part of promoting...

Steps to a Successful Yoga Workshop, Pt. 1

Are you ready to have a full house at your next workshop? You may have come back from a great conference or retreat, and are now excited to share your knowledge with your students!  Workshops are wonderful ways to grow the skills of your students.  Students are also...

Instagram Strategies for Small Businesses, Pt. 4

Last week, we brought up scheduling strategies for a successful Instagram.  Today, we finish off this four part series with analytics for engagement and the best hashtag practices!  (P.S. if you missed any of these Instagram toolbox posts, click to check out part 1,...

Instagram Strategies for Small Businesses, Pt. 3

Last week, we gave you some initial tips on designing your Instagram feed.  Today, we will delve into a little more detail on scheduling, Instagram stories, and working with videos! Schedule of Postings Once you have your themes, consider alternating the content. ...

Instagram Strategies for Small Businesses, Pt. 2

We started this series with a snippet on how to grow your Instagram audience.  Today, we will expand on designing a cohesive look and feel for you Instagram feed, to maximize the platform’s success. How to Design Your Feed There are two aspects to consider when...

Instagram Strategies for Small Businesses, Pt. 1

Instagram… 1 billion users 400 million story views a day 500 million daily users 80% outside of the United States 72% buy because of what they see posted People only see 30% of your feed When diving into Instagram for your small business, you need to think about...

Yoga Studios: a How-to on Customer Retention, Pt. 4

We have covered knowing your customers,  creating community, and personalizing the service experience. Now…for the really fun stuff, the extra steps that will help to set your studio apart from others.  We will cover everything from hosting events to creative...

Yoga Studios: 100 Customer Retention Ideas, Pt. 3

So, you have some insight now into getting to know your customers, building relationships, and creating community.  What now?  How can you personalize each customer’s experience so that they feel supported and wowed each time they come in to your yoga studio?...

Yoga Studios: 100 Customer Retention Ideas, Pt. 2

A few days ago, we introduced you to the beginning of our four part series: 100 Customer Retention Ideas, Pt. 1.  Part 1 offered a lot of insight into analyzing customer retention, building relationships, and creating community.  Today, we dive deeper into getting to...

Yoga Studios: 100 Customer Retention Ideas, Pt. 1

Have you been struggling with yoga studio customer retention? As business owners, it is so much easier to bring a new customer through the door than to keep a customer once they have made it across the threshold. It is essential to keep the customers we have. Yet,...