Last week, we discussed some initial starting points for launching a yoga workshop.  Today, we will go over promotion–inside and outside of the studio; as well as the core goal of a workshop! How to best promote your workshop The most important part of promoting is conveying the “why.” Why should your students take time out of their busy lives […]
Are you ready to have a full house at your next workshop? You may have come back from a great conference or retreat, and are now excited to share your knowledge with your students!  Workshops are wonderful ways to grow the skills of your students.  Students are also hungry for a deeper understanding of the yogic practices—they turn to us, […]
Last week, we brought up scheduling strategies for a successful Instagram.  Today, we finish off this four part series with analytics for engagement and the best hashtag practices!  (P.S. if you missed any of these Instagram toolbox posts, click to check out part 1, part 2, & part 3). Analytics Instagram analytics will help you see who your audience is […]
Last week, we gave you some initial tips on designing your Instagram feed.  Today, we will delve into a little more detail on scheduling, Instagram stories, and working with videos! Schedule of Postings Once you have your themes, consider alternating the content.  Each day, choose a theme and rotate through regularly.  Break down your week.  For example: Sunday: photo of […]
We started this series with a snippet on how to grow your Instagram audience.  Today, we will expand on designing a cohesive look and feel for you Instagram feed, to maximize the platform’s success. How to Design Your Feed There are two aspects to consider when planning to develop your Instagram campaign: creative strategy and content planning.  In the back […]
Instagram… 1 billion users 400 million story views a day 500 million daily users 80% outside of the United States 72% buy because of what they see posted People only see 30% of your feed When diving into Instagram for your small business, you need to think about your approach and why you are using it to expand your audience.  […]
We have covered knowing your customers,  creating community, and personalizing the service experience. Now…for the really fun stuff, the extra steps that will help to set your studio apart from others.  We will cover everything from hosting events to creative ways to express gratitude in this final part of our 4 part series! Event and Activity Ideas This is where things […]
So, you have some insight now into getting to know your customers, building relationships, and creating community.  What now?  How can you personalize each customer’s experience so that they feel supported and wowed each time they come in to your yoga studio? Enhancing the Studio Experience Unfortunately, there are many yoga studios in any town.  Studio owners have significant competition.  […]
A few days ago, we introduced you to the beginning of our four part series: 100 Customer Retention Ideas, Pt. 1.  Part 1 offered a lot of insight into analyzing customer retention, building relationships, and creating community.  Today, we dive deeper into getting to know your customers, as well as gaining feedback and loyalty from staff to help cultivate a […]
Have you been struggling with yoga studio customer retention? As business owners, it is so much easier to bring a new customer through the door than to keep a customer once they have made it across the threshold. It is essential to keep the customers we have. Yet, every time a customer arrives, we have to continue to sell them […]